When you look at a photograph, you don’t view it as a whole. Instead, you first focus on one key area that grabs your attention and then you move your eyes throughout the rest of the frame to see what else is there.
Where your eye travels from that first spot depends on the image, and how that spot guides you to another spot in the frame. In an image that has good “flow,” your eye will always know where to go next (elements of the image will guide you). But, if an image doesn’t have a natural direction of flow, then it’s harder for the viewer to move through the image (they don’t know where to start and then they don’t know where to go from there). [Read more…]